The Requirments Of Working To A Brief

A brief is a set statements of what a client is requiring with details and specifications. This will often be set for jobs and work which is set by a client. This may be through college work where you will have to produce work within the specifications and guidelines. An example of this is if you were to be working with a media based client. If they were to set you the task of making a music video, the specifications they may set is that it may have to be a romantic video with a blonde female actor and brown haired man. Some clients may be a little more flexible with the brief dependent on their personality, although the client may be influenced based off of how much existing work you have behind you. To be commissioned is to be hired to do a job, this is often the term used for writers when they are commissioned or optioned to make a script. Being commissioned by someone means to be picked in order to write them a script which you may or may not get paid for. Companies such as the BBC may buy scripts for a many of reasons. The BBC may buy a script because they like the idea and want the rights to make it without any legal complications. Owning the right to the script may even be useful if they aren't wanting anyone else to make this idea whilst they are thinking about making it. Commissioning may be instant for some directors/producers who have worked with certain before. If someone is to do a good job, they may be picked again to work with them on their next production. Commissioning is usually based around one person however something such as a tender is open to anyone who wants to apply for it. A tender is where clients will put up a brief which is open to all to apply for with a set amount of specifications. This will allow people and production companies to pitch their ideas to the client and potentially get picked for this tender. We have responded to the brief by doing the E4 Competition known as the ESting Competition. This refers to the competition where you have to create a 10 second intro which contains their soundtracks and logo somewhere in the video.

We didn't have too much room to negotiate the brief in terms of the soundtrack used or length however, we did have the choice to be able to choose what genre/style we wanted to use. We could also choose what our idea was going to be based on. I chose to have a lego character walking through different weathers/scenes whereas other people chose ideas such as an octopus and a bowling alley. In the industry, you will not be given a lot of room to negotiate the brief however, if you have worked for this person before or they have seen your work, they may have more faith in you and give more room to negotiate or even trust you in the changes you would like to make. It will often depend on the client and the experience you have with them. There were many legal and ethical constraints that could have been an issue through the production of this ESting such as copyright. Copyright could be a large issue if we were to be using sound effects or videos which we did not own. This could be an issue as it means we would not be able to upload this video to YouTube for distribution as we dont own the rights to use them. This could result in legal action if the owner of the material has claimed rights to this and wants to take action against you. This can result in a warning, copyright strike, prosecution or even a fine. The only constraint i faced when creating this ESting was the E4 logo used and the E4 music however, this was provided to us to use for the ESting which meant that we were given the rights to use this by the owner. For my final product i had to amend the length of the production as the draft was originally 24 seconds long as i had not shortened it to be the correct length (10 Seconds) as outlined by the brief. There may be a change in the budget due to many outcomes, if the company is somehow funded by a new investor they may increase the budget for the production. If something expensive is damaged through the production and is needed to be replaced or the money is needed elsewhere, they may take money from the budget of the film to pay for it.



People may respond to briefs for many reasons. The first of the reasons may be to be able to apply for a job which the brief is for. This may be through jobs that are advertised to the public and require their applicants to work to this brief. It can also be helpful to use a brief to find the right person for the job as it will show their ability in working to a brief. Another reason people may work to a brief may be so that their entry can be counted towards a competition which specifies certain rules and conditions. An example of this is E4 with the ESting brief which i had to work to. My work had to use the soundtrack, be 10 seconds long and contain the E4 logo somewhere in it, in order to be eligible for entry for the competition. I personally enjoyed working to a brief as it keeps you outlined on what you need to do which makes it a lot easier to find inspiration and ideas/concepts for the ESting. I felt that my animation skills had definitely progressed throughout the production of my ESting, such as the scene with the people sitting and the clouds going by, this took a long time to make the scene which was used in the background and it also took a while to move and animate it throughout all of the pictures. I worked in some of my visual effects and compositing skills when creating a few of the scenes such as my rain and sunny beach scenes. I had to color grade them to the color of the backgrounds which i have used and also add in some rain and an optical flare. My contributions to the project brief was a stop animation product with a narrative of a lego character going through many different settings. I made sure i used the soundtrack throughout the video and kept it at less than 10 seconds. I also used the E4 logo extensively throughout the video.